Why We Build Midas?
We're building a future for the modern minds where interacting with money is delightful.
We started Midas because we want to help people. Help people to progress financially and achieve their life aspirations. As a human being, we want a lot of things in life. Finance is a tool for us to reach what we want in life. For some of us, including the co-founder, we don't know where to start. We are constantly looking for help but no one is here to help us. or inspire us to start our financial management journey. That's why we decided on building an assistant for and from you, to help us progress and reach our life aspirations.
Imagine having a personal assistant that knows you so well. It can help you take care your day-to-day money management according to your context, so you can focus on achieving more in life.
Darrien Verne Suginawan
Co-Founder + Chief Executive Officer
Hi 👋 Before co-founding Midas, I was an international student living abroad. Having lived in some cities like Melbourne, London, New York, San Francisco, it gives me perspectives on how different you manage your money in those cities. Because of the tools, technology, and lifestyle ☕️
Then I have a question to answer, what is the best way to manage your finances? And what makes some people struggle in doing it 💸 Looking around, we found that it's not only the tools that matters, but their goals as well. And it does not stop there, there's no sort of education or help that guide them through this 👀
That's why we build Midas. In the spirit of helping people progress financially, we believe we can help people to achieve their life aspirations ✨
Kevin Anggoro Assadullah
Co-Founder + Chief Innovation Officer
Hey! 🤙 before Midas, I work as a corporate lawyer for about 3 years. Afterwards, I graduated with a double Master's degree in International Business (in London 🇬🇧) and Disruptive Innovation (in San Francisco 🇺🇸). Since then, I've found my calling: innovation 🚀.
Strong value propositions come as a result of purposeful innovation. A process that we must follow to create a desirable, viable, and feasible solution. Creating a solution to help people progress financially is no different. It requires us to go out, look, and listen to our users' so we can innovate and give solutions for their unmet needs. That is my mission: create innovative solutions that help you achieve your life aspirations 🎯.
The coffee that started Midas 🤝
It started in London, where Darrien feel the problem of managing his money. Then Darrien feels like this is a problem that neeeds to be solved. Then Darrien apporached Kevin on a coffee shop called Look Mum No Hands!, and Kevin (not) surprisingly has the same problem. Darrien told him about this idea on how to solve this problem. Kevin is also curious on what is the best way to manage money? Then the journey began.
We start by calling a lot of our friends and ask them about their relationship with money. Make some questioinaires. Create a 'dummy' prototype. Make ourselves as a personal financial assistant for some of our friends. And repeat. From there we came up with Midas, a personal financial assistant that is so integrated to your life that helps you progress and achieve what you want in life.
We envisioned Midas to be
your financial intelligence
that integrates to your life.
Learn More About Us
The value we believe in: Help, Progress, Togetherness, and Forward Mindset.